Beliefs & Mission


  • Our Vision - To transform organizations and lives by defining and enriching their communities using innovative technology tools.

  • Our Mission - Adwai will create and dominate managed communities for organizations worldwide, enabling businesses and their employees to build and operate their business online using social collaboration over web, mobile and other technology platforms.

We believe in self-expression, and we provide tools that you can use to communicate with others in immediate and in creative ways. We believe in letting you create your own content and to choose how to express yourself, your thoughts, and your feelings.

We believe in diversity, and we welcome and respect different opinions, different cultures, and different perspectives. We bring people of various backgrounds together.

We believe in creativity, and we encourage you to use the features that we offer to create and share content with the world around you. We want to make it easy for you to share that with the world.

We believe in community, the lives behind them and organizations that recognize local communities and loyal users. We're committed to incorporating your feedback into our services and help your voice heard by organizations and communities you deal with. We partner and collaborate with the community in order to improve the service for everyone -- from the novice to the expert, and everyone in between.

We believe in privacy, and we make sure to safeguard your innermost thoughts. We provide you with the tools to choose who to share your content with, and we respect the decisions you make. We let you decide how you want to protect your privacy, and we work to build a service that you trust.

Register for a new way of collaborating